History of Go to Gym Sportswear as a Service
On November 21, 2016, in the city of Barranquilla, Colombia, the company Friends N Gifts S.A.S. was born, starting as a mobile e-commerce application for the digital transformation of giving and receiving gifts.
The entrepreneurs who started this project were Juan Manuel Goenaga and Margarita Alzamora. At that time, both wanted to create a technology-based digital business model that would bring well-being to people. In 2018, Friends N Gifts enrolled in the Founder Institute's entrepreneurship accelerator, where they began to deeply understand how a digital business model is developed. They discovered that knowledge is key to developing a business model and that focusing on the future brings opportunities. "Blue Oceans."
The name Go to Gym Sportswear as a Service was created on December 27, 2019, as a pivot from Friends N Gifts and is aligned with one of the eight predictions of the World Economic Forum for 2030: "All products will have become services."
In the years 2020 and 2021, work was done on building solid foundations for growth. Go to Gym University was created, where the company's internal and external clients learn soft and hard skills, learn to learn, think for themselves, strengthen intellect and curiosity, all for their well-being and that of humanity.
Cutting-Edge Technologies and Sustainable Innovations for a Greener Future
During this period, Go to Gym incorporated advanced technologies such as textile nanosensors to monitor health metrics and improve athletic performance as a technological development plan. The company also developed quantum computing strategies to optimize production processes and reduce environmental impact as well as improve the customer experience by seeking hyper-personalization of our services. These innovations align with their commitment to sustainability, aiming for zero waste production and the use of eco-friendly materials.
Looking to the future, Go to Gym envisions a world where sportswear is seamlessly integrated with technology to enhance the user's experience. This includes smart fabrics that adapt to environmental conditions and user needs, providing optimal comfort and performance.
Cultivating a Culture of Continuous Learning and Community Engagement for a Brighter Tomorrow
The establishment of Go to Gym University has not only fostered skill development but also promoted a culture of continuous learning and innovation. The brand's commitment to community engagement and social responsibility has strengthened its position as a leader in the sportswear industry.
Go to Gym's initiatives are aligned with the United Nations Sustainable Development Goals, focusing on responsible consumption and production, and ensuring a positive impact on both society and the environment. The university serves as a hub for both internal and external clients to acquire new skills, learn to think independently, and cultivate intellectual curiosity. This commitment to education and personal development supports the brand's vision of a future where individuals are empowered to achieve their full potential, contributing to the well-being of humanity as a whole.
